Scope of work
Social Media Creatives for LinkedIn (Annual Retainership) for Business Owners
The primary objective of this scope of work is to design and deliver a continuous stream of professional and engaging social media creatives for your business’s LinkedIn presence. These creatives are essential for building a professional image, engaging with your target audience, and conveying your business and thought leadership effectively. This scope of work outlines the tasks and deliverables involved in the annual retainer for social media creatives on LinkedIn.
- Initial Consultation:
Needs Assessment: We will begin with a detailed discussion to understand your business goals, target audience, and specific requirements for social media creatives on LinkedIn.
- Content Strategy:
Content Calendar: We will create a content calendar that outlines the types of creatives to be designed, posting schedules, and themes aligned with your brand and professional objectives.
- Creative Development:
- Content Creation: Our design team will develop a variety of social media creatives, including images, graphics, articles, and thought leadership posts according to the content calendar.
- Branding: The creatives will incorporate your brand elements, such as logos, color schemes, and professional typography.
- Content Delivery:
- Posting Schedule: The creatives will be delivered and scheduled for posting on LinkedIn according to the content calendar.
- Design and Refinement: Once the design templates are developed, we create the individual LinkedIn posts based on the content plan. This involves designing and refining the posts through a feedback and revision process until the final designs are approved.
- Delivery and Formats: Once the final designs are approved, we deliver the posts in the appropriate formats for LinkedIn, which includes a combination of graphics, images, and videos. The posts will be optimized for the best performance on LinkedIn.
- Posting and Analytics: We assist the client in posting the designs on their LinkedIn account and provide them with the necessary analytics to measure the success of their posts. This includes tracking the engagement rates, click-through rates, and follower growth over time.
Detailed inputs required for designing LinkedIn posts include:
- Brand Identity: we will need access to the client’s brand guidelines, including the brand colors, fonts, and other design elements.
- Content Plan: we will need a detailed content plan that outlines the types of posts to be created, the themes to be covered, and the frequency of posts.
- Images and Videos: we will need access to high-quality images and videos that can be used in the LinkedIn posts.
- Hashtags: we will need a list of relevant hashtags to use in the LinkedIn posts to improve visibility.
- Post Length: LinkedIn posts have a maximum character limit, so you will need to know how long the post should be to make sure the design can accommodate the text.
Overall, your scope of work should include all the necessary steps to ensure successful LinkedIn post designs. We align with the client’s business objectives, develop a content plan, create design templates and refine individual designs, deliver the posts in the appropriate formats, assist with posting and provide analytics. You should also require detailed inputs from the client, including brand identity, content plan, images and videos, hashtags, and post length.